CNBC and Addepar launch Family Office Tracker

The outlet and Addepar launched a new tool to track family office portfolios. Public stocks now make up the largest share, with equities accounting for 34% of holdings, up from 32% a year ago. This follows a trend as institutions managing over $5.5 trillion globally shift assets from real estate into more liquid markets.

The tracker aggregates data from hundreds of institutions covering $1.4 trillion in assets. It will update quarterly, showing shifts in investments across stocks, bonds, private equity, and other classes. Comparisons will span one quarter, one year, and five years to highlight both short- and long-term trends. The tool aims to provide benchmarks for institutions and wealth management firms competing for their business.

Institutions are increasingly seen as indicators of how sophisticated investors allocate assets. “They balance risk, liquidity, and diversification while navigating market changes,” said Eric Poirier, CEO of Addepar. The platform anonymizes data to show aggregated trends, helping clients evaluate their own strategies over time.

U.S. institutions show strong home bias, with 80% of their equity holdings in domestic stocks. Other asset classes like private equity and private credit have declined slightly, while real estate holdings dropped to 7.5% from 9.5% a year ago. Hedge funds and venture capital also saw minor declines, though private company investments remained stable at 16%.

Alternatives—private investments outside public markets—still dominate, making up 48% of family office portfolios. Public markets account for the remaining 52%, with cash reserves holding steady at nearly 10%. This suggests institutions are preparing for potential market downturns by keeping liquidity on hand.

The tracker will grow more detailed as Addepar adds more institutions to its platform. Over 1,400 firms across 60 countries use the platform to manage $9 trillion in assets. Large institutions, which often hold hundreds of private investments, rely on it to consolidate complex holdings into one view.

Addepar’s AI tool, Addison, helps reduce manual work by surfacing insights faster. Poirier emphasized AI’s role in supporting—not replacing—investment professionals. “It allows teams to focus on long-term planning and relationships,” he said. The tool reflects a broader shift in how institutions operate, with more global and institutional approaches to investing.

These entities typically prioritize long-term goals over short-term fluctuations. Their strategies evolve gradually, reflecting a focus on diversification and liquidity planning. As their wealth is projected to exceed $9 trillion by 2030, their influence on financial markets will only grow. The tracker offers a rare glimpse into how these institutions navigate shifting economic landscapes.