Business Marketing

Methods to Create a Advertising Plan for a Small Enterprise

February 2, 2024

Estimated studying time: 5 minutes

Writing a advertising and marketing plan could sound formidable to some…however don’t be concerned. We’re right here to stroll you thru the right way to create a advertising and marketing plan, step-by-step. And when you get organized and put your concepts down on paper, it is truly fairly straightforward – and perhaps even a bit enjoyable.

So, what’s a advertising and marketing plan, anyway? In a nutshell, it is a doc that outlines your high-level advertising and marketing technique, efforts, and outcomes. Your advertising and marketing plan ought to instantly ladder as much as your

…
Read More
Jerry
Business Marketing

2023 Business Marketing Predictions With Strategist Zontee Hou

July 6, 2023

What will happen to marketing in 2023?

I had the opportunity to sit down with Zontee Hou, President and Chief Strategist at Media Volery, to talk about what she sees as the future of marketing in 2023 and beyond.

Zontee Hou is a passionate marketing advisor and speaker. She’s the founder of digital marketing agency Media Volery and Director of Strategy for Convince & Convert, founded by industry leader Jay Baer.

“What is so striking about Zontee Hou and her work is that she lives the premise that the measure of

…
Read More
Business Marketing

Birdseye Raises $500,000 in Pre-Seed Funding to Help Shopify Brands Increase Revenue Through AI-Powered Marketing

April 27, 2023

Funding is paired with the launch of a marketing recommendation system designed to help e-commerce businesses improve sales and advertise effectively

TORONTO — Birdseye, the all-in-one marketing analytics system for Shopify brands, today announced a $500,000 pre-seed investment from Drive Capital. The investment will enable Birdseye to expand its core engineering team and continue developing artificial intelligence (AI) powered marketing technology.

Birdseye has developed a marketing recommendation system designed to help small and growing e-commerce businesses. Many small online retailers struggle with data-driven marketing, lack dedicated analytics teams, and miss out on valuable opportunities to increase

…
Read More
Business Marketing

UK’s WPP buys Obviously to expand social influencer marketing business

April 19, 2023

March 27 (Reuters) – British advertising group WPP (WPP.L) said on Monday it has acquired Obviously, a New York-based social influencer marketing agency, for an undisclosed sum.

The deal comes less than a week after WPP agreed to buy Goat, an influencer marketing specialist, which focuses on marketing campaigns that aim to improve customer engagement for brands including Dell, Tesco, Uber and Natura.

Obviously’s team of nearly 100 people will join WPP subsidiary VMLY&R, a marketing agency with over 13,000 employees, WPP said.

WPP said Obviously’s proprietary “next-generation” tech platform helps the agency service large-scale complex campaigns for enterprise clients

…
Read More
Business Marketing

How to Start a Business With No Money and Prevent Burnout

April 11, 2023
  • For her second business, Mallory Rowan wanted a low-cost startup that wouldn’t lead to burnout.
  • She built a marketing company, called Rowan Marketing, and initially spent $22 to launch it.
  • Today, her business regularly books six figures in annual revenue, she told Insider.

When Mallory Rowan was 21 years old, she started her first e-commerce business selling powerlifting apparel.

She left corporate America, where she didn’t like the strict hours, to join the startup scene in

…
Read More
Business Marketing

Birdseye raises $500,000 to help Shopify businesses automate marketing strategies using AI

April 3, 2023

Birdseye’s platform generates marketing plans with step-by-step instructions.

Toronto-based artificial intelligence (AI) startup Birdseye has secured $500,000 in pre-seed funding as part of its mission to help e-commerce businesses automate their marketing workflows.

The capital came from Ohio-based private equity firm Drive Capital and its $80 million seed program that invests in early-stage companies in Toronto as well as Chicago, Atlanta, Columbus, and Denver. Its portfolio includes the likes of Duolingo as well as Canadian startups Koho, ApplyBoard, and Cyclica.

“With funding in place, Birdseye is well positioned to level the playing field for growing brands.”
– Matt Bogoroch,

…
Read More