marketing business

5 Mistakes You Do That Are Killing Your Marketing Efforts

by Jerry
Opinions expressed by Entrepreneur contributors are their own. You’re here because your marketing strategy is not working. Every company depends on marketing to support growth. An effective marketing strategy can turn prospective leads into paying customers. Your business can be in tough shape if you don’t have a predictive marketing sales model. If you find ... Read More

Small Business Marketing Ideas (For Any Budget)

by Jerry
For one week each spring, “shopping small” means big business. Small Business Week, happening April 30 through May 6 in 2023, is a prime opportunity for small and medium-sized businesses (SMBs) to raise brand awareness about their products or services—and bring customers in the door. Doing this, however, requires a little outside-the-box thinking. Giving your ... Read More

Creative Ways to Market Your Business on April Fools’ Day

by Jerry
Opinions expressed by Entrepreneur contributors are their own. April Fools’ Day has been a favorite holiday with pranksters for centuries. Over the past decade or so, some of the world’s biggest brands have embraced the April Fools’ spirit in a bid to connect with their markets. April Fools’ Day also offers excellent opportunities for small ... Read More

Birdseye Raises $500,000 in Pre-Seed Funding to Help Shopify Brands Increase Revenue Through AI-Powered Marketing

by Jerry
Article content Funding is paired with the launch of a marketing recommendation system designed to help e-commerce businesses improve sales and advertise effectively TORONTO — Birdseye, the all-in-one marketing analytics system for Shopify brands, today announced a $500,000 pre-seed investment from Drive Capital. The investment will enable Birdseye to expand its core engineering team and ... Read More

How to Create a Marketing Plan for a Small Business

by Jerry
Estimated reading time: 5 minutes Writing a marketing plan may sound daunting to some…but don’t worry. We’re here to walk you through how to create a marketing plan, step by step. And once you get organized and put your ideas down on paper, it’s actually pretty easy – and maybe even a little fun. So, ... Read More