5 Mistakes You Do That Are Killing Your Marketing Efforts 5 Mistakes You Do That Are Killing Your Marketing Efforts
Business Marketing

5 Mistakes You Do That Are Killing Your Marketing Efforts

July 22, 2023

Opinions expressed by Entrepreneur contributors are their own.

You’re here because your marketing strategy is not working.

Every company depends on marketing to support growth. An effective marketing strategy can turn prospective leads into paying customers. Your business can be in tough shape if you don’t have a predictive marketing sales model.

If you find yourself in this predicament, here are the five reasons why your marketing is not working.

1. You’re not leveraging social media

Having an Instagram account for your business is not enough. Which social channels does your audience use the most? For example, young adults spend

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Small Business Marketing Ideas (For Any Budget) Small Business Marketing Ideas (For Any Budget)
Business Marketing

Small Business Marketing Ideas (For Any Budget)

July 14, 2023

For one week each spring, “shopping small” means big business.

Small Business Week, happening April 30 through May 6 in 2023, is a prime opportunity for small and medium-sized businesses (SMBs) to raise brand awareness about their products or services—and bring customers in the door.

Doing this, however, requires a little outside-the-box thinking. Giving your marketing efforts a local twist is one way to get the word out.

Here’s a list of SMB marketing strategies designed with local businesses in mind.

What is Small Business Week?

Small Business Week is all about highlighting the resilience of local retailers, restaurants, service

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Creative Ways to Market Your Business on April Fools’ Day Creative Ways to Market Your Business on April Fools’ Day
Business Marketing

Creative Ways to Market Your Business on April Fools’ Day

May 1, 2023

Opinions expressed by Entrepreneur contributors are their own.

April Fools’ Day has been a favorite holiday with pranksters for centuries. Over the past decade or so, some of the world’s biggest brands have embraced the April Fools’ spirit in a bid to connect with their markets.

April Fools’ Day also offers excellent opportunities for small businesses to launch fun, lighthearted campaigns that connect with their audience. Sharing a joke is a powerful tool to create exposure and build rapport quicker than straight-faced marketing campaigns.

Related: 5 Funniest April Fools’ Day Marketing Stunts

How big brands have embraced April Fools’ Day

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Birdseye Raises 0,000 in Pre-Seed Funding to Help Shopify Brands Increase Revenue Through AI-Powered Marketing Birdseye Raises 0,000 in Pre-Seed Funding to Help Shopify Brands Increase Revenue Through AI-Powered Marketing
Business Marketing

Birdseye Raises $500,000 in Pre-Seed Funding to Help Shopify Brands Increase Revenue Through AI-Powered Marketing

April 27, 2023

Funding is paired with the launch of a marketing recommendation system designed to help e-commerce businesses improve sales and advertise effectively

TORONTO — Birdseye, the all-in-one marketing analytics system for Shopify brands, today announced a $500,000 pre-seed investment from Drive Capital. The investment will enable Birdseye to expand its core engineering team and continue developing artificial intelligence (AI) powered marketing technology.

Birdseye has developed a marketing recommendation system designed to help small and growing e-commerce businesses. Many small online retailers struggle with data-driven marketing, lack dedicated analytics teams, and miss out on valuable opportunities to increase

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How to Create a Marketing Plan for a Small Business How to Create a Marketing Plan for a Small Business
Business Marketing

How to Create a Marketing Plan for a Small Business

April 19, 2023

Estimated reading time: 5 minutes

Writing a marketing plan may sound daunting to some…but don’t worry. We’re here to walk you through how to create a marketing plan, step by step. And once you get organized and put your ideas down on paper, it’s actually pretty easy – and maybe even a little fun.

So, what is a marketing plan, anyway? In a nutshell, it’s a document that outlines your high-level marketing strategy, efforts, and results. Your marketing plan should directly ladder up to your overall business goals and mission. The good news is that a marketing plan doesn’t have

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MOCK, the Agency Launches New Business Marketing Podcast With Donald Mock and Rob Broadfoot MOCK, the Agency Launches New Business Marketing Podcast With Donald Mock and Rob Broadfoot
Business Marketing

MOCK, the Agency Launches New Business Marketing Podcast With Donald Mock and Rob Broadfoot

March 2, 2023
Logo for MOCK, the agency

Logo for MOCK, the agency

MOCK, the podcast

MOCK, the podcast

MOCK, the agency is proud to announce the launch of their new business marketing podcast, MOCK, the podcast.

That’s when you fail. If you’re going to do it, you better lean all the way into it and go for it.”

— Rob Broadfoot

ATLANTA, GEORGIA, UNITED STATES, February 21, 2023 /EINPresswire.com/ — Hosted by MOCK’s Co-Creative Directors Donald Mock and Rob Broadfoot, the podcast will provide an in-depth exploration of creative marketing as it relates to business challenges.

As a full-service advertising and graphic design agency based in Atlanta, GA, MOCK has

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Why Less Is Usually Best When It Comes To Marketing For Small Businesses Why Less Is Usually Best When It Comes To Marketing For Small Businesses
Business Marketing

Why Less Is Usually Best When It Comes To Marketing For Small Businesses

February 22, 2023

President and CEO at BreezeMaxWeb.

It’s easy for small businesses to fall into the trap of spending a lot of money on marketing in hopes of moving the needle. But in many—if not most—cases, using a small budget in a deliberate way is more cost effective and usually leads to more success.

Larger companies have the budgets to throw everything against the wall to see what sticks. But for smaller companies, less is more. Instead of trying all avenues, focus on two channels and do them well.

Set Clear Marketing Goals

Perhaps the most important first step is

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