Business Marketing

Who’s to Blame When Leads Don’t Convert to Customers?

September 19, 2024

Opinions expressed by Entrepreneur contributors are their own.

When something doesn’t go exactly the way we want it to, it’s easy to point fingers at external factors. We are not usually inclined to admit that we ourselves may be responsible for the undesirable outcome. Business owners — like myself and the dentists I work with — can have a lot of pride and don’t always like to think that they may be the reason opportunities are not turning into customers (or patients in our case), and so they typically only focus on the source (ie, the leads or opportunities) rather

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Business Marketing

Marketing CEO Launches Podcasts To Help Restaurants Gain Business

August 13, 2024

Marketing CEO Launches Podcasts To Help Restaurants Gain Business

Marketing CEO Launches Podcasts To Help Restaurants Gain BusinessFlorence, K.Y. (RestaurantNews.com) Matt Plapp, CEO of national media and marketing agency America’s Best Restaurantshas launched several marketing-focused podcasts to help independent restaurant owners and operators maximize their effectiveness in retaining customers and driving sales, especially in the face of a possible recession in 2023.

Restaurant Marketing Secrets, a five-to-ten-minute daily podcast that focuses on how restaurants can easily build a customer database to target their marketing efforts, launched in June 2022. In August, Plapp launched The Restaurant Recession Webinar Seriesa weekly podcast that offers actionable tips for restaurant owners to reach more customers and increase

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kirara
Business Marketing

25 Habits Of Successful Digital Marketers

August 8, 2024

Anati Zubia, Head of Business Marketing, Quora

Digital marketing is constantly changing, but there are ways you can make sure your campaigns stay in tip-top shape. If you have some downtime in between projects—even just a few minutes—check out these 25 best practices for digital marketers.

  1. Analyze the search query report and identify positive and negative keywords.
  2. Create a new ad copy for one of your underperforming campaigns.
  3. Find new channels or make efforts in existing ones to expand
  4. Write a blog post for your organization or a guest post for
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kirara
Business Marketing

Small Business Marketing Ideas (For Any Budget)

July 14, 2023

For one week each spring, “shopping small” means big business.

Small Business Week, happening April 30 through May 6 in 2023, is a prime opportunity for small and medium-sized businesses (SMBs) to raise brand awareness about their products or services—and bring customers in the door.

Doing this, however, requires a little outside-the-box thinking. Giving your marketing efforts a local twist is one way to get the word out.

Here’s a list of SMB marketing strategies designed with local businesses in mind.

What is Small Business Week?

Small Business Week is all about highlighting the resilience of local retailers, restaurants, service

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Business Marketing

Fig Salad with Roasted Butternut Squash

May 5, 2023

This Fig Salad with Roasted Butternut Squash is the perfect fall salad loaded with leafy greens, fresh figs, crunchy pecans, and creamy goat cheese all tossed with a rich balsamic dressing!

This Fig Salad with Roasted Butternut Squash is the perfect fall salad loaded with leafy greens, fresh figs, candied pecans, and creamy goat cheese all tossed with a rich balsamic dressing!

Oh how I love a good fall salad this time of year to balance out all those cozy comfort food dishes we are all currently enjoying! This salad is loaded with peppery arugula, sweet fresh figs, perfectly roasted butternut squash (with cinnamon!), crunchy pecans, creamy goat cheese and delicious pops of dried cranberries all drizzled with a delicious maple balsamic dressing. I know. There is A LOT going on.

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Business Marketing

Robert Peace to hold free consultations with downtown businesses

April 7, 2023

The sessions will start with a business assessment and analysis of current marketing efforts and trends

Robert Peace, president of the downtown marketing business of Polaris and former mayoral candidate, is launching a series of free consultation sessions for downtown businesses in Sault Ste. Marie.

“I have always been passionate about the success of our downtown area,” said Peace in a news release. “Living downtown, I know how important it is to support our local businesses and to create a thriving community.”

The sessions will begin with a business assessment and analysis of current marketing efforts. Peace will also explore

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Business Marketing

Nextdoor Ads for SMB | Nextdoor

April 3, 2023

Create an ad and set a budget and duration that works for you.

Continuous ads with monthly billing

Set up your ads and budget once, so you can spend your time focusing on the other parts of your business! This option is perfect for driving ongoing awareness and new leads, as well as running always-on promotions. Once you select a daily budget, you will pay for 31 days upfront. Your account will be automatically charged the same amount every subsequent 31 days and your ad will continue to run without any interruption.

Note: if you cancel, your ad will

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Business Marketing

Plum secures $8 million CAD to help big businesses navigate the tight labor market

March 22, 2023

Plum aims to provide “missing dataset” companies need to tackle the talent crisis.

Kitchener-Waterloo-based Plum has closed over $8 million CAD ($6 million USD) in growth funding as the human resources (HR) tech startup looks to help more large enterprises place the right people in the right roles.

Plum’s latest financing came at a time when, despite all of the tech layoffs, many companies across a wide variety of industries and geographies were finding it particularly tough to acquire and retain the workers they needed.

“Plum isn’t selling a psychometric assessment—we’re selling a solution to a real talent crisis.”

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