Netflix (NFLX) freeloaders, beware! The company is leaning up its password sharing crackdown.
Following fourth quarter earnings results on Thursday that saw subscriber numbers leap past expectations, the company warned in its quarterly letter to shareholders it would be intensifying its push to combat password sharing.
“Later in Q1, we expect to start rolling out paid sharing more broadly. Today’s widespread account sharing (100M+ households) undermines our long term ability to invest in and improve Netflix, as well as build our business,” Netflix said.
The company explained it’s been building additional new features to improve the overall Netflix experience, including