Business Marketing

Who’s to Blame When Leads Don’t Convert to Customers?

September 19, 2024

Opinions expressed by Entrepreneur contributors are their own.

When something doesn’t go exactly the way we want it to, it’s easy to point fingers at external factors. We are not usually inclined to admit that we ourselves may be responsible for the undesirable outcome. Business owners — like myself and the dentists I work with — can have a lot of pride and don’t always like to think that they may be the reason opportunities are not turning into customers (or patients in our case), and so they typically only focus on the source (ie, the leads or opportunities) rather

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Business Marketing

12 Business Marketing Ideas For Small Businesses In Santa Clarita — Hometown Station | KHTS FM 98.1 & AM 1220 — Santa Clarita Radio

September 3, 2024

Small businesses have unique marketing needs since they frequently need more resources than notable brands do. However, money isn’t everything, and there are numerous ways to successfully sell even the tiniest firms.

No matter how big or small, any company may benefit from a solid marketing strategy. Without a solid marketing strategy, any opportunity could appear to be the best. Creating a small business marketing plan that will differentiate them from the competition is among the wisest things a small business owner can do for their company.

Particularly for small firms trying to expand, effective marketing and the efficient use

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Business Marketing

Methods to Create a Advertising Plan for a Small Enterprise

February 2, 2024

Estimated studying time: 5 minutes

Writing a advertising and marketing plan could sound formidable to some…however don’t be concerned. We’re right here to stroll you thru the right way to create a advertising and marketing plan, step-by-step. And when you get organized and put your concepts down on paper, it is truly fairly straightforward – and perhaps even a bit enjoyable.

So, what’s a advertising and marketing plan, anyway? In a nutshell, it is a doc that outlines your high-level advertising and marketing technique, efforts, and outcomes. Your advertising and marketing plan ought to instantly ladder as much as your

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kirara
Business Marketing

Raspberry Walnut Salad with Chicken

July 19, 2023

My favorite Raspberry Walnut Salad with Chicken made with leafy greens, fresh raspberries, shredded chicken, chopped walnuts, and sliced ​​red onions all tossed with a creamy raspberry vinaigrette!

My favorite Raspberry Walnut Salad with Chicken made with leafy greens, fresh raspberries, shredded chicken, chopped walnuts, and sliced ​​red onions all tossed with a creamy raspberry vinaigrette!

This salad truly has all my favorite components! Sweet and tart raspberries, leafy greens, tender shredded chicken, savory red onions, crunchy walnuts and drizzled with the most delicious raspberry vinaigrette! So delicious and super simple to throw together.

You can easily customize this salad to your liking as well. Sprinkle in a little goat cheese or feta cheese, swap out the raspberries for strawberries, blueberries or other fruit of your choice, add

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Business Marketing

Nextdoor Ads for SMB | Nextdoor

May 21, 2023

Create an ad and set a budget and duration that works for you.

Continuous ads with monthly billing

Set up your ads and budget once, so you can spend your time focusing on the other parts of your business! This option is perfect for driving ongoing awareness and new leads, as well as running always-on promotions. Once you select a daily budget, you will pay for 31 days upfront. Your account will be automatically charged the same amount every subsequent 31 days and your ad will continue to run without any interruption.

Note: if you cancel, your ad will

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Business Marketing

UK’s WPP buys Obviously to expand social influencer marketing business

April 19, 2023

March 27 (Reuters) – British advertising group WPP (WPP.L) said on Monday it has acquired Obviously, a New York-based social influencer marketing agency, for an undisclosed sum.

The deal comes less than a week after WPP agreed to buy Goat, an influencer marketing specialist, which focuses on marketing campaigns that aim to improve customer engagement for brands including Dell, Tesco, Uber and Natura.

Obviously’s team of nearly 100 people will join WPP subsidiary VMLY&R, a marketing agency with over 13,000 employees, WPP said.

WPP said Obviously’s proprietary “next-generation” tech platform helps the agency service large-scale complex campaigns for enterprise clients

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Business Marketing

Birdseye raises $500,000 to help Shopify businesses automate marketing strategies using AI

April 3, 2023

Birdseye’s platform generates marketing plans with step-by-step instructions.

Toronto-based artificial intelligence (AI) startup Birdseye has secured $500,000 in pre-seed funding as part of its mission to help e-commerce businesses automate their marketing workflows.

The capital came from Ohio-based private equity firm Drive Capital and its $80 million seed program that invests in early-stage companies in Toronto as well as Chicago, Atlanta, Columbus, and Denver. Its portfolio includes the likes of Duolingo as well as Canadian startups Koho, ApplyBoard, and Cyclica.

“With funding in place, Birdseye is well positioned to level the playing field for growing brands.”
– Matt Bogoroch,

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Business Marketing

Halloween Charcuterie Board – Eat Yourself Skinny

March 14, 2023

Build the spookiest Halloween Charcuterie Board perfect for your next party! Filled with an assortment of your favorite cheeses, meats, crackers, fresh fruits, nuts and other fun ghoulish treats!

Build the spookiest Halloween Charcuterie Board perfect for your next party! Filled with an assortment of your favorite cheeses, meats, crackers, fresh fruits, nuts and other fun ghoulish treats!

Oh how I love this time of year and I had so much fun making this festive Halloween charcuterie board! Whether you are throwing a party or just entertaining a small gathering at home, this spooky spread is sure to be a hit with everyone! A delicious sweet and savory combo of your favorite cheeses, meats, crackers, fresh fruit, nuts and other fun additions. Add spooky decorations and you have the

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