business marketing articles

How to Use TikTok for Your Small Business: Marketing Experts

by Jerry
TikTok can be a great platform for small business owners to market their products or services. A lot of Gen Z use it as a search engine, so good keywords and hashtags in captions are crucial. These business owners say don’t try to look perfect or shoot professional videos — just get started. This article ... Read More

Methods to Create a Advertising Plan for a Small Enterprise

by Jerry
Estimated studying time: 5 minutes Writing a advertising and marketing plan could sound formidable to some…however don’t be concerned. We’re right here to stroll you thru the right way to create a advertising and marketing plan, step-by-step. And when you get organized and put your concepts down on paper, it is truly fairly straightforward – ... Read More

5 Mistakes You Do That Are Killing Your Marketing Efforts

by Jerry
Opinions expressed by Entrepreneur contributors are their own. You’re here because your marketing strategy is not working. Every company depends on marketing to support growth. An effective marketing strategy can turn prospective leads into paying customers. Your business can be in tough shape if you don’t have a predictive marketing sales model. If you find ... Read More

Nextdoor Ads for SMB | Nextdoor

by Jerry
Create an ad and set a budget and duration that works for you. Continuous ads with monthly billing Set up your ads and budget once, so you can spend your time focusing on the other parts of your business! This option is perfect for driving ongoing awareness and new leads, as well as running always-on ... Read More

How Digital Marketers Can Prepare for AI-Powered Search

by Jerry
Opinions expressed by Entrepreneur contributors are their own. Both Google and Bing have had momentary setbacks in the rolling out of AI-powered search, but the writing is clearly on the wall. A seismic shift is coming to how we conduct online searches, and it’s going to throw all the old rules about SEO to the ... Read More

Bird’s Nest Carrot Cake Cupcakes

by Jerry
Celebrate Easter with these festive Bird’s Nest Carrot Cake Cupcakes that are super moist, naturally sweetened with maple syrup and applesauce, all topped with a cream cheese frosting, toasted coconut and chocolate candies! Easter is right around the corner and these carrot cake cupcakes make the perfect festive treat! The cutest little desserts that are ... Read More

Nextdoor Ads for SMB | Nextdoor

by Jerry
Create an ad and set a budget and duration that works for you. Continuous ads with monthly billing Set up your ads and budget once, so you can spend your time focusing on the other parts of your business! This option is perfect for driving ongoing awareness and new leads, as well as running always-on ... Read More

15 Missteps To Avoid When Using TikTok For Business Marketing

by Jerry
TikTok’s footprint in the social media space exploded in 2022, as the short-from video site became the favorite of Gen-Zers and younger users. Its flexibility and popularity encourage creators and consumers to turn to the site for engaging, entertaining content spanning everything from humor to social trends to education—and beyond. Unsurprisingly, businesses are looking to ... Read More

How To Use Growth Marketing To Recession-Proof Your Business

by Jerry
Person arranging successful financial charts on desk getty Recession. The word is enough to strike fear into business owners’ hearts. Naturally, they started looking for ways to trim any expenses they could. And those cuts could impact everyone from the CEO to front-line employees to the people the company serves. While the ultimate goal is ... Read More