When it comes to promoting a nail salon, you have access to many solutions at your fingertips. After all, it’s never been easier to market your services across a wider range of online platforms than it is today.
Unfortunately, in this competitive space, it takes more than a social media profile to grow your clientele. Instead, you need to be creative, develop a solid understanding of your target audience, and be familiar with all the latest trends.
With that in mind, here are some effective marketing ideas to help you grow.
Go Hyper-Local With a Poster Campaign
As a small business owner, a majority of your clients likely come from the local neighborhood. So, in many cases, spending big on massive advertising campaigns isn’t the most effective solution.
Instead, there are several benefits to going analog and putting up posters in areas frequented by your target audience. This could include grocery stores, cafes, clothing stores, or beauty supply stores. You could also hang posters up in public parks or malls — as long as you have the relevant permissions, there are no restrictions really.
To ensure people who see your poster book appointments, create posters that are clear, concise, and visually appealing. The flyer should mention all essential information, including your store’s location, services offered, and prices. But make sure that you don’t add too much text and end up with an overly cluttered design.
Check out some of these nail salon poster templates to help strike the right balance.
Get Technical with Local SEO
Local SEO simply refers to the practice of boosting your business’s visibility in local search engine results. This is crucial, because it’s estimated that almost half of all Google searches come from customers looking for local solutions.
While there are few different approaches to building local SEO, the simplest and most practical solution is to optimize your Google Business profile.
Some ways to do that include:
- Research and identify keywords that local audiences are looking up — and then include them across your profile
- Write comprehensive descriptions that are relevant to target audiences
- Ensure information like addresses and contact details are accurate and consistent
- Include a complete list of your services to attract potential clients
- Collect, reply to, and highlight customer reviews
When you implement similar practices on your website, as well as other directory listings, you’re likely to benefit from a huge boost in organic traffic.
Develop a Social Media Personality
A nail salon is one of those businesses that you’d assume will have no trouble building up a social media following. But given how competitive these platforms have become, you have to do something really special to get noticed.
The most successful brands are those that develop a unique voice, or personality. These businesses don’t relentlessly promote their services — they offer value to the reader, join in on related conversations, and establish themselves as experts. There’s nothing stopping you from achieving this as well.
Some examples of posts that showcase your services and offer value include:
- Tips on maintaining nails at home
- Before and after images of work you’ve done
- Posters that highlight special services, offers, or discounts
- Insight into the latest trends and beauty treatments
Or Run Social Media Ads
However, many businesses struggle to create an original voice, despite their best efforts.
If you can afford to invest some money into your social media campaign, it may be worth paying to promote ads.
Despite what you think, this is an exceptionally cost-effective solution. In fact, because of the way they are designed, social media ads cost even less when they are targeting a smaller geographic area. In case you’re wondering, this website offers a comprehensive breakdown of the costs across various social media ads.
Or Collaborate With Influencers
Another useful tactic involves collaborating with influencers. Once again, you’re not spoilt for choice here. Prominent beauty, make-up, and fashion influencers command followers in the hundreds of thousands if not millions. Showcasing your services on their feeds can open you up to a huge audience of potential clients.
Many experts have established that customers trust influencers more than paid ads. So if you partner with a like-minded influencer, your brand can also see a major credibility boost. Plus, you don’t have to worry about building up a unique identity from scratch.
Share and Highlight Client Reviews
Speaking of social proof, don’t ignore the power of positive reviews and testimonials. A survey from as far back as 2015 suggested that 92% of all customers read reviews before supporting a business. We can assure you that not much has changed since.
Positive reviews don’t just act as an online word-of-mouth referral system to attract new clients, they also build a base of loyal clients — which, as any small business owner will attest, is extremely valuable in the long-run.
To get more testimonials, make it easy for your customers to leave reviews. Many salons send automated SMSes or emails requesting feedback soon after an appointment. Others prefer to encourage customers to leave reviews in person.
Whichever way you do it, once the testimonials are ready, don’t forget to share them across social media profiles, your website, and your Google Business listing.
For all your design needs, use the PosterMyWall tool. This website has a massive library of over a million templates to help you craft social media posts, physical flyers, email newsletters, and more. The best part: You don’t need any design experience to use it.